10th-12th November 2017


10th - 12th November 2017

Lancaster Insurance Classic Motor Show

The premier classic and restoration event in Europe, visited by over 70,000 people over the course of a weekend, HERO is proud joint-sponsor of this event.

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See you there?


The UK’s biggest and best classic motoring celebration returns to Birmingham’s NEC this November and HERO are delighted to continue their support as headline sponsor of the show.

The Lancaster Insurance Classic Motor Show, with Discovery, is the Biggest and Best Classic Motor Show in the UK! The event welcomes classic car enthusiasts from all over the UK and beyond to share their passion for classics. This year’s show will be held from 10-12 November 2017 at Birmingham’s NEC and will showcase over 2,500 amazing classic cars and motorbikes covering over one million square feet – that’s about 12 football pitches! The most diverse mix of marques will be showcased by 240 classic car and bike clubs from across the UK, displaying rare and loved classics that span more than 100 years. As well as a fantastic number of vehicles, you can also visit the UK’s biggest indoor Autojumble, a haven of parts and spares for anyone working on their car, as well as 650 specialist exhibitors and traders, offering a mix of products and services. With stunning classics, fantastic features, Silverstone Auctions one of the most high-profile classic car auctions in the UK, along with motoring celebrities including The Wheeler Dealers and much more, this is the must-attend event of the classic motoring calendar and a truly magnificent season finale!

Amongst all of this you will also find a fantastic array of features including;

  • The Lancaster Insurance Pride of Ownership Competition where 24 carefully selected rare and unusual cars will be on display for you to vote for your favourite
  • The Discovery Live Stage will be hosted by brand new Wheeler Dealer duo, Mike Brewer and Ant Anstead, and will be jam packed with everything from special guests and live restorations, to car parades and competitions
  • Meguiar’s Club Showcase displays the best of the best from the UK Classic Car club scene
  • Silverstone Auctions is set to break their record sale at last year shows with a fantastic array of classics and automobilia for sale, including our very own finished #ClassicRumble cars
  • Arrive & Drive a Classic Car Experience operated by HERO Events allows you to get behind the wheel of a truly iconic car at the show as either a passenger or, if you’re feeling brave enough, a driver
  • The Live Restoration Theatre is the longest running feature of the show and offers you the opportunity to learn from the specialised team from Leeds City College
  • Dream Rides with Sporting Bears gives you the chance to jump into and experience some of the most spectacular cars in the world and all you have to do is donate charity.

Read more about the show at Lancaster Insurance Classic Motor Show Website

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